From 40 to 14: How Branding Transformed My Real Estate Business

When I launched Genesis Property Group, I knew I was stepping into a crowded and competitive market. Good brand image was essential! Over the past year, I made a decision that transformed not only our brand image but also our results. The outcome? We dropped our average days on market from 40 to just 14!

Here’s how I did it (and why it mattered).

1. Investing in the Right Equipment

Great branding starts with great presentation. I realized after a while that phone photos and shaky walk-through videos wouldn’t cut it; not if I wanted to position Genesis Property Group as a premium, professional brand.

So, I invested.

• Cannon EOS R5 Mark II: I upgraded to mirrorless cameras, special lenses (like the RF15 35), and additional lighting to ensure every listing looked its best.

• DJI Gimbal: Smoothed, cleared, and elevated our video tours.

• DJI Phantom 4: Aerial footage instantly added a wow factor and set our listings apart online.

• Matterport: Adding 3D tours increased the seriousness of the in-person tours and cutdown on the tire-kickers.

That investment made our content look better and even built trust with our clients. People notice when you care about quality.

2. Out-Editing the Competition

Once I had the footage, I knew the edit could make or break it. I poured hours into learning advanced photo editing techniques: color grading, luminosity blending, property storytelling, and more.

I studied what others in the industry were doing and I diligently worked to craft something that stood out in my market. Every edit became a chance to show why Genesis Property Group was different.

Our posts started getting more clicks, more shares, and more engagement. Owners noticed. Renters noticed. And the market responded.

3. The Results: From 40 to 14 Days on Market

Before rebranding and upgrading our marketing materials, our average listing sat on the market for about 40 days.

After the upgrade? That number dropped to 14.

That’s a 65% reduction and it’s not a coincidence.

• Homes were presented in their best light.

• Renters could envision themselves living there.

• Owners gained confidence in our process and signed with us faster.

We turned what used to be a long wait into a high-impact process that works.

This wasn’t just about cameras or software. It was about strategy. I made the decision to treat Genesis Property Group like the high-performing brand I knew it could be and the market rewarded that decision.

If you’re a business owner thinking about upgrading your branding, my advice is simple: do it with intention. Learn the skills. Invest where it counts. And always aim to stand out, not blend in.

The results might just surprise you.

Special Offer: Get Our Full Marketing Package for Just $175 (Normally $375)

We’re offering an exclusive deal to the first 5 property owners ready to take action.

✅ Pro photos
✅ Drone footage
✅ 3D Matterport tour
✅ Cinematic video tour
✅ Social-ready edits

All for just $175 — a $200 discount. Only 5 packages available.