More Expensive. Same Unit. Adjoining Lots. Leased Faster. Here’s Why.

Case Study: How Professional Photos Helped Lease an Apartment in Just 3 Days (Despite Cheaper Competition)

8/29/20251 min read

In real estate, perception is reality. Whether you're leasing a unit or selling a property, one thing is certain: your photos can make or break the deal.

This case study shows how one property manager turned a potential disadvantage (a higher-priced unit) into a fast win, all by upgrading one thing: the visuals.

Two identical apartments on adjoining lots.
Same layout. Same square footage. Same finishes.

  • Unit A: Professionally photographed by Aviary Creations. Listed for $1,350/month.

  • Unit B: Listed with DIY phone photos. Priced at $1,149/month.

Logic says the cheaper unit should go first, but that’s not what happened.

Only Difference? Professional Photography

Unit A was captured using high-quality equipment, careful lighting, wide-angle lenses, and expert editing. The photos told a compelling story: bright, clean, spacious, and inviting. Unit B, on the other hand, looked dark, tight, and unremarkable.

Here’s what changed:

  • Perceived value skyrocketed

  • Online engagement tripled

  • Inquiries came in immediately

  • A signed lease was secured in just 3 days

Meanwhile, Unit B—with the lower rent—sat vacant for another two weeks.

What This Means for Leasing AND Sales

Whether you’re trying to fill a vacancy or close a sale, the lesson is the same: the way you present your property determines how quickly (and for how much) it moves.

For Leasing Agents & Property Managers:

  • Attract high-quality tenants faster

  • Justify premium rent

  • Reduce vacancy loss

For Real Estate Agents & Sellers:

  • Boost perceived value from the first glance

  • Increase showing requests

  • Sell faster, often above asking

In a market where everyone’s fighting for attention, bad photos are costing you money in lost rent, reduced offers, and extended timelines.

Aviary Creations helps you showcase your property in its best light (literally). It’s not just about taking better pictures. It’s about helping you:

  • Lease faster

  • Sell higher

  • Stand out every time

Ready to make your next listing a scroll-stopper?
Let Aviary Creations help you turn clicks into contracts.

Special Offer: FREE video with any package (Normally $150)

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✅ Pro photos
✅ Cinematic video tour
✅ Social-ready edits

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